https://www.lords.work/mycampaigns daily 0.75 2025-02-28 https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1514897647272-WOMFIWBHSK74ZC45F8UC/Hive.png Campaigns - The Hive | A New Fitness Brand Brand concept & identity, brand design development, website creation and social media management to create the South Coast's fastest growing CrossFit Brand. Role | Designer Agency | Lord Studio https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1596803222876-V0ORY1TJWRXKJAVNL61S/NEWVISION-06.png Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1596803850585-NW7ZV1JUAB5ZCAGUVVA4/LORDDESIGNIMGERY2-10.png Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1596804029065-Z5H4MNHG665T5CIG1V7K/LORDDESIGNIMGERY2-03.png Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1601793882817-3YA8M6JE3GO1FXR9VGEC/Picture8.png Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1616488295552-PD3PNFNX3N8OO9CNW6SH/Picture1.png Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1514895925216-0I98NYTZ0F267PP2NJX3/NIKE+RISE+EXPORT+FOR+PORTLAND+-+EDIT+22+26_7_15.00_17_50_03.Still007.jpg Campaigns - Nike | Rise 2.0 Tour Manila Business Challenge: Nike needed to achieve deeper brand connection to Basketball crazy fans in the Philippines by: Solidifying their position as the brand of choice for the next generation of Basketball fans. Encouraging product trials and, in turn, increase product sales and brand advocacy. Idea: As part of the Nike Rise 2.0 Youtube series, we wanted to create a truly immersive, cutting edge and fan-ownable environment in which to house the Rise Philippines campaign activity. We called this The House of Rise. A venue that celebrates the history of basketball in the Philippines and brings fan passion to life. An epic sports arena, enabled by Nike, to host training, open house sessions, filming and special events – all spurred on by millions watching the Rise TV series. My Role: Creative Producer (Singapore) Lead Producer in Singapore managing environmental design and concept development working alongside partner agencies Project Management and Production support for all live event activity including including NBA star appearances, National team matches and Open House sessions. https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1514998215814-PGS6I0UR76Y4FVOO9ZLY/18208986_1886304858279348_8671383884136924940_o.jpg Campaigns - Chevrolet Fan Zone - Brazil Business Challenge: As phase 2 of Chevrolet’s sponsorship strategy, they wanted to leverage Manchester United’s IP and sponsorship assets – making the next step from CSR activity and football association, to lead generation amongst the18-40 passionate football fan base. Key objectives included: Bringing the Chevrolet brand closer to football fans around the world Encouraging product trials and, in turn, increasing product sales and brand advocacy in key markets Leveraging and amplifying the sponsorship to new markets Campaign Overview: Football Re-fueled We created a touring Fan Zone with technology at its heart. Providing fans with football experiences that only Chevrolet can provide Football Re-fuelled. Centred around innovation, vehicles are seamlessly integrated in to the experiences Combination of interactive football pitches, VR experiences and vehicle displays My Role: Project Manager Producer from initial concept development through to onsite execution in Brazil Creative coordination, content development, budget management, supplier liaison, partner agency liaison, scheduling and end-to-end Project Management https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1514896933327-QWIRFBXAX1037MBYPKJO/Picture11+-+Copy.jpg Campaigns - BP Olympic Showcase Business Challenge: To position BP as technology leaders through creating an incredible experience in London during the 2012 Olympic Games for their most important customers and partners from around the world, as well as valued employees. Campaign Overview: Using state of the art theatrical and CGI techniques, we created an immersive virtual journey in which BP’s guests visited the inhospitable extremes of the planet to see and understand for themselves how BP is deploying the latest technologies to generate much-needed energy supplies. My Role: Project Coordinator Project Coordination from initial idea development through to final onsite delivery Budget management working in to Executive Producer Impact: Over 2,000 guests experienced BP’s immersive journey. 86% rated the experience a 9 or over out of 10, and 95.5% rated the BP experience as ‘much better’ than any other showcases they had seen over the period of The Olympic Games. https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1737710682273-9NFYBF0NTUR4ECM32C18/image-asset.jpeg Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1740571259821-P57XZQ6K0EJWLTD1ZCLY/image-asset.jpeg Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1740658699928-SINHV7KGS53KDGFWA40E/image-asset.jpeg Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1562435053572-RIEAFQLDE3HID6XGH8DX/PO8_4890.jpg Campaigns - Uber I Sole DXB Festival Business Challenge: Uber wanted to bring to life their proposition, that they provide people with a tool to discover the hidden gems of a city, that you never new existed. Idea: To bring this promise to life in Dubai, we created a living, transforming experience throughout Sole DXB festival of music, sneaker and culture. The Uber experience was hidden in plain sight. An ever changing environment , bringing to life a hidden side of Dubai – one minute Pop-Up DJ set, the next a secret supper club. We partnered with the region’s up-and-coming artists, musicians, designers and chef’s to showcase the talent the city has to offer. My Role: Strategy Lead & Senior Project Manager Strategic approach, content planning and programming Co-ordination of the strategic and creative team building the concept Producer delivering the onsite experiential activity Impact This campaign contributed to the connection Uber now have with consumers in Dubai and presented a human side to the brand Uber have since acquired their biggest competitor in the region – with further growth expected https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1740663064048-ORO6Q0FJAVU2YOTJ44IX/image-asset.jpeg Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1740663383066-D6LXFBHDFSEO5XWGFH1Y/image-asset.jpeg Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1740663551245-L0D1KD5FG10WWYV2BBS2/image-asset.jpeg Campaigns https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/1740733955211-8FISREU841ZIUG6QYDRV/image-asset.jpeg Campaigns Business Challenge Porsche needed to launch a new era of EV in the Middle East, bringing the all-new electric Macan to the region. The Campaign | Keep Your Essence Jumping from the global campaign platform ‘Keep Your Essence’ we needed to translate Porsche’s EV vision in to an experiential showcase that would not only reveal the car, but tell a compelling story which weaved Porsche’s past with its future seamlessly. Our idea was to create Dreamers’ Garden. An environment where a contemporary urban aesthetic would meet the art of dreaming. Creating a central catwalk for the action - we transported guests in Porsche’s electric brand world of high fashion, premium luxury and timeless design. My Role: Executive Creative Director After leading the pitch to win a place on Porsche’s agency roster, I led the creative team through creation of a regional toolkit for the launch event (to activate our idea across markets and dealerships) followed by execution of the full launch experience in Abu Dhabi. https://www.lords.work/new-cover-page daily 1.0 2021-03-25 https://www.lords.work/press daily 0.75 2025-02-26 https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/ae6b442c-4b0a-4821-bcb8-c87cd158840e/Screenshot+2025-02-26+at+4.36.03%E2%80%AFPM.png Press https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/65a83be7-ff7a-4ef1-a150-bfe91b628063/Screenshot+2025-02-26+at+4.47.03%E2%80%AFPM.png Press https://images.squarespace-cdn.com/content/v1/5a4b79376957da13a6126b6e/c5a0ac5c-728b-414f-bbf9-38b31d9ab757/1733731159469.jpeg Press - Make it stand out Whatever it is, the way you tell your story online can make all the difference.