Published thought pieces

FIFA World Cup 2026: A force of opportunity

A thought piece for FIFA Sponsor brands on how they can win at the next World Cup in the US, Mexico and Canada.

Level up: Marketers discuss the boom in esports and gaming

An opinion piece for Campaign Middle East on the Esports and gaming boom across the region.

The Sponsorship Playing Field: Unpacking MENAT Trends

A thought leadership whitepaper on the trends set to shape the Middle East in 2025 and beyond.