Business Challenge
With key competitors boldly claiming London as their turf, adidas wanted to strike back with a big brand moment; at the same time - launching their ‘Team Mode’ Boot Pack to football-obsessed teens across London.
Campaign | adidas Creator Dock
London is made of many tribes. With only one neutral territory. The River Thames, connecting North to South.
We used the Thames as the ultimate stage for an unforgettable football experience, integrating the London-wide Tango league finals in to a floating festival of football.
An experience to celebrate football, trial products, meet footballing heroes and crown new champions. Shared with the world through a Copa 90 partnership and livestream.
My Role
My role as Creative Producer involved coordinating teams across Creative, Production and Technical to bring the concept to life. Ideating activations to dramatize product, content management across print and digital, client liaison and onsite execution.
Impact
- 50K Livestream viewers
- 8.98m views of event content
- 26m social impressions
- Event sellout out in 60 seconds