Business Challenge
AC Milan needed to launch their brand presence and expansion to the Middle East with impact. Driving awareness with a new global audiences and retaining their identity and Rossoneri values.
Launch Concept | Casa Milan
We launched the brand from their new HQ, bringing the key cultural values of the club to life through moments of fashion, art, legacy and footballing glory.
A press launched packed with star power, club representatives and a showcase of the Champions League and Scudetto trophies for audiences to immerse in the proud history of the Rossoneri.