BUSINESS CHALLENGE
How do we bring the most globally recognised symbol in football to Saudi Arabia, and use it to inspire a nation around the beautiful game, not just promote victory?
We needed to bring to life Coca-Cola’s ‘Feel it all’ World Cup campaign to life for Saudi football fans. For a country like Saudi Arabia, where football is about more than victory - hope, emotion, pride and passion are what cut through.
THE CAMPAIGN | FEEL IT ALL
Let fans feel it all, with Coca-Cola
We invited Saudi fans to step inside the emotions of the beautiful game, from pre-match nerves in the locker room, to the thrill of competition, and ultimately, the glory of standing face-to-face with the FIFA World Cup™ Original Trophy.
More than a photo opportunity, the Trophy Tour became a playground for fandom, where consumers didn’t just see history - they felt like part of it, powered by Coca-Cola.