Fan Zone
Business Challenge:
As phase 2 of Chevrolet’s sponsorship strategy, they wanted to leverage Manchester United’s IP and sponsorship assets – making the next step from CSR activity and football association, to lead generation amongst the18-40 passionate football fan base. Key objectives included:
Bringing the Chevrolet brand closer to football fans around the world
Encouraging product trials and, in turn, increasing product sales and brand advocacy in key markets
Leveraging and amplifying the sponsorship to new markets
Campaign Overview:
Football Re-fueled
We created a touring Fan Zone with technology at its heart. Providing fans with football experiences that only Chevrolet can provide
Football Re-fuelled. Centred around innovation, vehicles are seamlessly integrated in to the experiences
Combination of interactive football pitches, VR experiences and vehicle displays
My Role: Project Manager
Producer from initial concept development through to onsite execution in Brazil
Creative coordination, content development, budget management, supplier liaison, partner agency liaison, scheduling and end-to-end Project Management