Business Challenge:
Revitalise Heineken’s Champions League Final experiential activity to create spectacle and get fans closer to the brand
Solidify Heineken’s position as the go-to football beer
Establish a platform on which to build Champions League campaigns in future years
Target 22-35 year old males with a thirst for experience
Idea:
Take competition winners on a journey of discovery, intrigue and excitement – a Voyage of Champions with unbelievable experiences along the way, from cruise ships, to private islands
A once in a lifetime experience, enabled by Heineken, that takes their previous Champions League activity to the next level
My Role: Associate Creative Producer
Co-ordination of the strategic and creative team building the concept, and co-Producer on the team delivering onsite experiential activity
Research and pre-production including financial feasibility study in to never-been-done before concept