Business Challenge
Porsche needed to launch a new era of EV in the Middle East, bringing the all-new electric Macan to the region.
The Campaign | Keep Your Essence
Jumping from the global campaign platform ‘Keep Your Essence’ we needed to translate Porsche’s EV vision in to an experiential showcase that would not only reveal the car, but tell a compelling story which weaved Porsche’s past with its future seamlessly.
Our idea was to create Dreamers’ Garden. An environment where a contemporary urban aesthetic would meet the art of dreaming. Creating a central catwalk for the action - we transported guests in Porsche’s electric brand world of high fashion, premium luxury and timeless design.
My Role: Executive Creative Director
After leading the pitch to win a place on Porsche’s agency roster, I led the creative team through creation of a regional toolkit for the launch event (to activate our idea across markets and dealerships) followed by execution of the full launch experience in Abu Dhabi.