Activation of Nike Rise 2.0, Manila, Phillipines
Business Challenge:
Nike needed to achieve deeper brand connection to Basketball crazy fans in the Philippines by:
Solidifying their position as the brand of choice for the next generation of Basketball fans.
Encouraging product trials and, in turn, increase product sales and brand advocacy.
Idea:
As part of the Nike Rise 2.0 Youtube series, we wanted to create a truly immersive, cutting edge and fan-ownable environment in which to house the Rise Philippines campaign activity. We called this The House of Rise.
A venue that celebrates the history of basketball in the Philippines and brings fan passion to life. An epic sports arena, enabled by Nike, to host training, open house sessions, filming and special events – all spurred on by millions watching the Rise TV series.
My Role: Creative Producer (Singapore)
Lead Producer in Singapore managing environmental design and concept development working alongside partner agencies
Project Management and Production support for all live event activity including including NBA star appearances, National team matches and Open House sessions.