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Business Challenge
Chevrolet was seeking to translate its position as a leading US car manufacturer into that of a globally loved brand; expanding in to global markets from Asia to South America.
Campaign | Power of Play: The Ball that changed the world
Capitalizing on the brand’s sponsorship affiliation with football through Manchester United; Jack Morton brought the One World Play Project, Coaches Across Continents and Chevrolet together for a global philanthropic marketing effort focused on revealing the power of play to transform children’s lives.
With the simple idea that a ball can change the world, we would take the message into the communities and causes that needed it most; providing resource in the form of sustainable infrastructure, education through coaching and indestructible futbols that would survive some of the toughest conditions on the planet.
Working with respected NGOs, we tackled prevalent causes such us:
- HIV Stigma in Indonesia
- Genital Mutilation and rape in South Africa
- Gang crime in Brazilian Favelas, Chicago and LA
- Street Children in India and South Korea
- Rural education in Yunnan Province, China
- Learning Disabilities in the Middle East
My Role: Creative Project Manager (Consumer)
My role meant bringing the campaign to life across global markets working with an international Jack Morton team - identifying and liaising with NGOs, working with Manchester United for launch event delivery, overseeing content creation & amplification, complex budget management as well as developing sustainable contract terms for each project that would ensure real impact and legacy.
Impact
Today, over 1.5 million balls have been donated by Chevrolet and distributed in over 90 countries, touching more than 45 million lives with the power of play.
And people all around the world love Chevrolet.