Business Challenge:
To position BP as technology leaders through creating an incredible experience in London during the 2012 Olympic Games for their most important customers and partners from around the world, as well as valued employees.
Campaign Overview:
Using state of the art theatrical and CGI techniques, we created an immersive virtual journey in which BP’s guests visited the inhospitable extremes of the planet to see and understand for themselves how BP is deploying the latest technologies to generate much-needed energy supplies.
My Role: Project Coordinator
Project Coordination from initial idea development through to final onsite delivery
Budget management working in to Executive Producer
Impact:
Over 2,000 guests experienced BP’s immersive journey. 86% rated the experience a 9 or over out of 10, and 95.5% rated the BP experience as ‘much better’ than any other showcases they had seen over the period of The Olympic Games.